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OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
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Lil Yachty

    FASHIONMUSIC

    1017 ALYX 9SM x Lil Yachty “Warriors”

    by OVERSTANDARD August 23, 2023
    written by OVERSTANDARD

    Delving into Matthew M. Williams’ multifaceted journey, one encounters a rich tapestry interwoven with music. His dynamic role as a creative director has encompassed luminaries like Destroy Lonely and Bakaar, while his prowess extends to crafting bespoke soundscapes for fashion spectacles. The symphonic realm stands as a vital cornerstone within the designer’s creative realm, and this dynamic essence unfurls magnificently in his latest venture—an artistic rendezvous with the venerable Todd Moscowitz, founder, and CEO of Alamo Records. United by a shared creative vision, Williams and Moscowitz embark on a transformative odyssey, orchestrating an avant-garde music endeavor that synergizes seamlessly with the latest opus from 1017 ALYX 9SM.

    Emerging as a harmonious crescendo, the music venture curated by Williams and Alamo Records takes its inaugural bow with the resounding opus titled “FAMOUS LAST WORDS.” This melodious gem, a collaborative masterpiece featuring the ethereal vocals of Ethel Cain, crescendoed to a remarkable one million plays within the initial fortnight of its unveiling—a testament to its magnetic allure. The symphonic saga further unfolds with the release of “Warriors,” a veritable sonic gem helmed by the inimitable Lil Yachty, proudly donning the emblem of the Williams-helmed label. A chart-topper in the making, this single promises an inexorable journey to musical glory.

    As the maestros at Alamo Records deftly maneuver the conductor’s baton, a harmonious compilation is poised to emerge—a symphony of carefully selected artists, a gallery of sonic virtuosos personally curated by the discerning hand of Matthew M. Williams. The cadence of these late summer days bears witness to the unveiling of a succession of soul-stirring singles, each an encapsulation of the shared creative vision. Anticipation heightens as the grand crescendo looms on the horizon, poised to enthrall auditory senses with its full splendor. The grand overture of this musical magnum opus is slated to grace eager ears in early September, a testament to the harmonious symphony crafted at the nexus of fashion and sound.

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