Nike has teamed up with online game platform and game creation system, Roblox, to create its own metaverse within the platform, called Nikeland. It will be free to use, and features Nike buildings, arenas and courts for users to compete in various activities, from team sports to mini-games drawn from Viral Challenges. Users will also have the option to dress their 3d Avatars in Nike apparel.
Nikeland is now available on the Roblox platform.