Delve into a sartorial odyssey with “PRADA ARCHIVE 1998-2002,” a visual narrative chronicling four years of Norbert Schoerner’s transformative lens trained on the house of Prada. Imagine a time capsule bursting with groundbreaking imagery – a testament to the synergy between Schoerner and the Prada team.
Jonny Lu Studio, the artistic mastermind behind this project, meticulously orchestrated every detail, crafting a book that transcends words. It’s a bound artwork, a silent symphony of iconic campaigns that redefined fashion photography.
“Working with Prada takes a long time. We didn’t work to a script and we formulated the concept every day. It was very much an empirical process and that’s the luxury of these campaigns,”
– Norbert Schoerner
The first edition of 750 copies vanished in a heartbeat, a testament to the enduring allure of this era in Prada’s history. But fret not, fashion disciple, for select retailers will soon unveil a new wave of “PRADA ARCHIVE 1998-2002” for those who crave a glimpse into this legendary period. And if you can’t wait for that, click here.
Photos: IDEA / Norbert Schoerner