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OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
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Toyota

    FASHION

    HUF Hits the Trails with Land Cruiser

    by OVERSTANDARD August 16, 2024
    written by OVERSTANDARD

    HUF is once again hitting the accelerator on its partnership with Toyota, this time trading racetracks for rugged terrain. After their initial foray into the world of high-performance with Toyota Racing Development, the two brands are now embarking on a new adventure, paying homage to the iconic Land Cruiser.

    Drawing inspiration from the vehicle’s storied legacy, the collection is a time capsule of sorts, resurrecting vintage advertisements and emblematic imagery. The result is a lineup of apparel that captures the spirit of exploration, featuring pieces like a patch-adorned bomber jacket and a range of graphic-laden tees, sweatshirts, and headwear.

    Get ready to ignite your wardrobe. The new HUF x Land Cruiser collection launches August 23rd.

    Photos: HUF

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    August 16, 2024 0 comment
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Recent Posts

  • Bones Gilmore on Mortality, Memes, and Making Meaning
  • Fujiko Nakaya Makes the Bourse de Commerce Disappear Into Fog
  • Christopher Barraja Turns Saint Laurent Babylone Into a Soft-Focus Theatre of Desire
  • Horacio Quiroz on Queer Bodies, Sacred Flesh, and the Freedom of Becoming
  • Björk Turns the National Gallery of Iceland Into a Ritual for Grief, Nature, and Sound

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OVERSTANDARD – Culture & Creativity
  • FASHION
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