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uniform experiment

    FASHION

    uniform experiment’s Visual Remix with Yuni Yoshida and Fragment Design

    by OS Staff July 14, 2025
    written by OS Staff

    uniform experiment’s latest capsule sees the brand stretching the limits of what apparel can be — this time through a collaboration with two heavyweights of visual culture: the surrealist art director Yuni Yoshida, and legendary streetwear architect Hiroshi Fujiwara of fragment design.

    The trio has come together to create a collection that sits somewhere between fashion object and conceptual artwork. The offering spans button-down shirts, graphic tees, tote bags, leather pouches, and even art supplies, all adorned with Yoshida’s distinct visual language — one that flips conventional imagery inside out, rendering the everyday uncanny and playfully abstract.

    With a focus on reinterpreting the canvas itself, the collection explores how familiar objects can be reimagined as vessels for art, turning utilitarian staples into visual puzzles. Fujiwara’s minimalist sensibility anchors the drop, balancing Yoshida’s more eccentric impulses with understated cool.

    This isn’t just merch — it’s a wearable exhibition, merging the worlds of design, streetwear, and experimental art.

    The capsule releases Friday, July 18 at SOPH. stores and online at www.soph.net.

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    A post shared by 吉田ユニ YUNI YOSHIDA (@yuni_yoshida)

    View this post on Instagram

    A post shared by 吉田ユニ YUNI YOSHIDA (@yuni_yoshida)

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    July 14, 2025 0 comment
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