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Forget neon and forget fleeting trends. The North Face is digging deep into its DNA this season with the Lost Signals Collection for Spring/Summer 2024. It’s a full-on expedition back to their mountain beginnings, revisiting the legendary performance gear of the early 2000s.
Think technical prowess reborn with a fresh twist. The Lost Signals collection isn’t just about reliving the past; it’s about honoring it while pushing the boundaries. Picture a palette that evokes the raw beauty of the mountains themselves – lilacs that mimic alpine wildflowers, violets mirroring twilight skies, earthy olives, and the steely resolve of grey granite.
These aren’t your average throwback duds. The North Face has taken iconic functionality and injected it with a dose of modern sophistication. Imagine cutting-edge technologies like Dryvent woven into garments that are as aesthetically daring as they are dependable. Lost Signals is about conquering the elements in style, whether you’re braving a sudden downpour or battling icy winds.
And the pieces themselves? The Lite Lilac set whispers of pre-dawn hikes, promising lightweight versatility. The Sakami shorts hint at adventures under a relentless summer sun, crafted for comfort and freedom of movement. The Murray t-shirt is a timeless classic, a tribute to the mountain staples of yesteryear, reimagined for today. And finally, the Explore Camp sandals are your trusty companions, ready to navigate any terrain with unwavering support.
The Lost Signals Collection isn’t just a collection; it’s a rediscovery. It’s a testament to The North Face’s enduring legacy, proving that technical innovation can meet modern aesthetics to forge a path for a new generation of mountain explorers
The new collection is now available through The North Face website and in selected stores.
Photos: The North Face