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In the previous September, an extravagant fashion presentation unfolded, marking the moment when Gucci’s freshly appointed creative director, Sabato de Sarno, unveiled the latest assortment from the renowned Italian fashion house, Gucci Ancora. The catwalk came alive with a dynamic playlist, encompassing selections such as Lykke Li’s “Late Night Feelings,” Romy’s “Loveher,” and a Mark Ronson remix of the timeless classic by Mina, which served as the muse for the entire collection, titled “Ancora, ancora, ancora.”
Over the course of half a century, the enduring Timberland® boot has consistently embodied a timeless symbol of fashion and cultural significance. In commemoration of its 50th anniversary, Timberland embarks on a journey to recount the narrative of the iconic yellow boot, as seen through the multifaceted perspectives of diverse communities and the various generations that have collectively elevated it to the status of a global icon in ‘This is Not a Boot: The Story of an Icon.’
“We’ve always known that the yellow boot was special, (…) But this film reminds me, and now the rest of the world, of its bold and extraordinary 50-year journey, from its groundbreaking innovation to the deep cultural connections that have turned it into the icon it is today. It’s clear that it’s more than just a boot, and Tom Gould has beautifully captured that in this film, through the voices of the communities that have embraced it. I’m excited to see how this beloved boot will continue to evolve in the next 50 years.”
– Susie Mulder, Global Brand President of Timberland
In an effort to unravel the boot’s profound influence on mainstream culture, the brand introduces the documentary, ‘This is Not a Boot: The Story of an Icon.’ This cinematic work traces the boot’s humble origins as utilitarian footwear, through its evolution within the New York hip-hop scene, and its integration into the fabric of other urban movements of the 1990s. Helmed by the talented filmmaker Tom Gould from New Zealand, the documentary boasts compelling interviews with influential cultural figures including Jeff Staple, Ronnie Fieg, Rakim, ASAP Ferg, Fat Joe, Goldie, Takayuki Ohashi, Veneda Carter, Bircide,Angie Martinez, J-Ax, and an array of other luminaries. It can be viewed as an affectionate tribute to the boot’s rich history and its indelible impact.
This remixed creation is now available for streaming on major platforms like Spotify, Apple Music, Amazon Music, and TikTok.