Woolrich “Origin Stories”

by OVERSTANDARD
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The latest collection from Woolrich draws its inspiration from the narratives and life experiences that have helped shape the essence of the nation. Against the cozy backdrop of a coffee shop and the timeless appeal of checkers, this collection comes to life.

Photographed by the talented Hunter Lyon, Woolrich’s fresh “Origin Stories” campaign takes a deep dive into the brand’s own heritage and introduces us to the personalities of Robert Mackey and Brenn Lorenzo.

In Woolrich’s FW23 lineup, you’ll discover a captivating array of outerwear pieces, including quilted parkas adorned with classic plaid prints, sweatshirts featuring eye-catching geometric and camouflage patterns, and vibrant vests crafted from contrasting fabrics, among other standout items. When it comes to knitwear, expect to find a diverse selection encompassing cozy crew neck sweaters, warm wool overshirts, and luxurious mohair sweaters that add a touch of sophistication to the collection.

Photos: Woolrich

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