Asos Buys Topshop for €300 Million Euros

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British online fashion and cosmetic retailer Asos, recently confirmed the acquisition of Topshop, Topman, Miss Selfridge and HIIT for a combined price of € 300 million euros. The brands mentioned above are the main brands of the Arcadia Group, which has been in bankruptcy since November 30.

From this moment on, all the brands that have been acquired by Asos will take a new course by changing their commercial strategy and will be more present than ever on social networks, promoting the e-commerce sales format, seeking growth in the face of sales.

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