From October 18 to November 30, the Bulgari boutique on Passeig de Gràcia undergoes a remarkable transformation, evolving into an immersive exposition that pays tribute to the illustrious 75-year journey of the Serpenti collection.
The iconic serpent, a symbol of this collection, boasts an ancient lineage deeply woven into the tapestry of human history. It has intrigued and beguiled the human imagination, transcending boundaries from the East to the West, across millennia. In Greek and Roman mythologies, the serpent was believed to possess the mystical powers of transformation and rebirth, as it could seamlessly shed its skin. This enduring and ever-renewing universal energy found symbolic representation in the uróboros, the emblem of a serpent biting its own tail, forming an infinite circle without a discernible origin or conclusion.
Within this captivating exhibition, an array of artifacts from Bulgari’s historical archives takes center stage, harmoniously juxtaposed with their contemporary high jewelry creations. Adding an extra layer of creative expression, the accomplished artist Ignasi Monreal has joined forces with the Roman brand to craft an artwork, offering an innovative and personal interpretation of the brand’s cherished traditions and compelling history.