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The ultimate 90s indie queen anchors a star-studded global platform, proving that real style is built on staying curious, scuffing your boots, and never growing old.
Few figures bridge the gap between 90s downtown Manhattan counterculture and modern high-fashion royalty quite like Chloë Sevigny. From her breakout roles in KIDS to her reign as an eternal street-style icon, Sevigny has spent decades embodying unpolished, rebellious individuality. Now, Dr. Martens brings her front and center as the face of its major global initiative, With Bouncing Soles—a multi-platform movement celebrating the authentic communities, subcultures, and creatives who have worn the air-cushioned footwear to death since 1960.
Joined by cultural tastemakers including UK musician Jordan Stephens and Japanese comedian Naomi Watanabe, Sevigny steps into the brand’s core silhouettes—including the classic 1460 boot, 1461 shoe, and the new Cherry Red Crazy Horse leather range designed to age and patina with the wearer.
Posing the central question “What makes your sole bounce?”, the campaign rejects hyper-sanitized fashion imagery to focus on lived-in personal style, creative longevity, and community-driven events spanning London to Manchester. By pairing its most iconic heritage boots with fashion’s original indie muse, Dr. Martens reminds us that true subcultural armor only gets better with age.
Photos: Dr. Martens