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The Italian luxury brand Gucci presents their new Pre-Fall campaign in total harmony with nature. The season has been presented in a lookbook co-starring multitude animals, appealing to a childhood in which all kinds of imaginary living beings are your best friends.
“So Deer To Me” is an ode to innocence and a return to the world of children, in which there are no concerns beyond “today.” Through this appeal to nature, in which fawns, hedgehogs, ducks, rabbits or skunks appear; The firm shows what is to come: from tight suits in vibrant colors to sober trench coats, without neglecting the bags with their monogram and their characteristic green and red colors.
With this campaign, Gucci shows their commitment to the environment. In 2018 it achieved carbon neutrality in its operations and has been taking accelerated steps towards a sustainable industrial reconversion. They have recently created programs such as Gucci-Up or Scrap-less, which seek circular production with the recycling of waste and the reduction of water and chemical consumption in their factories.
Check out the full collection HERE:
Photos: Gucci