Clashing high-luxury tailoring with the relentless rhythm of the city, the Italian house grounds its quintessential wardrobing codes in real-world diversity.
Following its dramatic debut across the neon screens of Times Square, Gucci is bringing its newly defined GucciCoreethos straight to the asphalt. Lensed by Danish photographer Peter Funch, the house’s latest campaign bypasses slick,sterile studio setups in favor of raw, candid street encounters across New York City—capturing an eclectic tapestry of real-life urban characters styling the collection on their own terms.
Conceived as the foundational core of the brand’s contemporary wardrobe, GucciCore distills luxury into everyday staples: sharp pea coats, oversized trench coats, boxy office tailoring, crisp button-downs, and sleek pencil skirts, all subtly infused with Gucci’s signature glamour.
By using New York as a backdrop, Gucci reframes its heritage not as an untouchable museum artifact, but as a flexible palette for personal expression. Funch’s candid imagery proves that when timeless Italian craftsmanship hits the pavement, the city’s relentless individuality becomes the ultimate stylist.
