Gucci Will no Longer Follow the Conventional Fashion Calendar

by Ruben P
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Gucci has announced that they will no longer follow the conventional fashion calendar. Designer Alessandro Michele took to Gucci’s Instagram saying:

I will abandon the worn ritual of the seasons and shows to recover a new cadence, closer to my expressive call. We will meet only twice a year to share the chapters of a new story. Irregular, happy and absolutely free chapters, which will be written combining rules and genres, feeding on new spaces, linguistic codes and communication platforms .

Alessandro Michele

The Italian house plans to organize a virtual press conference with selected journalists on May 25. We will keep you updated.

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