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The opening of Simon Porte Jacquemus’s new Los Angeles Boutique at the iconic 8800 Melrose Avenue in West Hollywood marks a significant milestone for the celebrated designer. Spanning 255 sqm, this boutique transcends the conventional retail experience, embodying a rustic design infused with a Mediterranean spirit that reflects Jacquemus’s personal obsessions and Provençal roots. More than a store, the space functions as a house, a gallery, and an intimate diary crafted through materials like brick, linen, and terracotta.
Following successful ventures in Paris and Saint-Tropez, Jacquemus brings his distinctive vision to Los Angeles, creating a space that feels both intimate and generous. The boutique welcomes visitors with olive trees and lavender, evoking the ambiance of Provence while incorporating a California filter that grounds it in its new locale. This fusion of influences creates a sensory experience that is both familiar and fresh.
The boutique’s design draws heavily from Simon Porte Jacquemus’s personal imagery, characterized by terracotta floors that offer a tactile crunch, limestone clay stucco walls that exude warmth, and a striking 10-metre yellow linen sofa that serves as the centerpiece of the space. These elements combine to create an environment that feels like a creative haven, blending functionality with emotional resonance.
The decor is meticulously curated, featuring vintage treasures such as mid-century calendars, antique vases, commissioned ceramics, Jean Royère chaise longues, and a Frank Lloyd Wright lamp. These pieces add layers of historical and artistic depth, transforming the boutique into a living testament to Jacquemus’s aesthetic philosophy.
The Los Angeles Boutique is a bold expression of Simon Porte Jacquemus’s ability to weave personal narrative into physical spaces, offering visitors an immersive experience that celebrates Mediterranean heritage, rustic elegance, and contemporary design.
Photo: JACQUEMUS