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The ongoing collaboration between Kiko Kostadinov and ASICS takes another leap forward with the Fall/Winter 2025season, marking the duo’s third chapter. The ASICS Novalis line grows with a bolder approach, offering colorful palettes, geometric patterns, and deconstructive details that push sportswear into fresh creative territory.
At the center of the collection is the GEL-STYRAX, a striking hybrid between clog and sneaker, presented in two distinct colorways. Drawing inspiration from the TRASCEND series, the shoe integrates the latest ASICS technologies, including FF BLAST PLUS foam for a lightweight and responsive stride, and the TRUSSTIC heel unit, engineered for long-distance performance.
Beyond footwear, the collection introduces fingerless gloves, wool hats, and sweatshirts with exposed seams, rendered in rich autumnal tones. These pieces embody a raw yet refined design ethos that balances utility and craft.
The campaign, led by Jason Evans, grounds the narrative in the studios of artisans and artists across the southeast UK. By spotlighting craftsmanship and the idea of creative territory, it connects the futuristic energy of the collection with a deep sense of local artistry.
The first drop of the ASICS Novalis FW25 collection is already available in Los Angeles and Tokyo, as well as online, signaling the global resonance of this evolving partnership.
Ph. Jason Evans