Lacoste x Polaroid

by OVERSTANDARD

Lacoste has teamed up with the iconic Dutch photography company Polaroid, for a clothing collection.

The main idea behind the concept is to change your perspective, do your best and live in the present. An opportunity to start over, refocus, rethink our ways of life and leave 2020 behind to create new memories. Lacoste x Polaroid is bold, fun and colorful.

For Lacoste L! VE, Lacoste archive images are superimposed on garments such as oversized sweatpants and T-shirts. The sporty-cut explosion is felt even in the great protagonist of the union: a limited edition of the Polaroid 600 camera.

The Lacoste x Polaroid capsule collection will be available March 17 on the Lacoste website, and select stores.

Photos: Lacoste

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