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Louis Vuitton is set to make a triumphant homecoming for its Cruise 2026 collection, with visionary Nicolas Ghesquière unveiling the line at the awe-inspiring Palais des Papes in Avignon, France. This 14th-century Gothic masterpiece, a UNESCO World Heritage Site, promises to be more than just a backdrop—it’s a statement of the brand’s deep reverence for culture and history. The choice of this iconic venue signals Louis Vuitton’s intent to weave its legacy of luxury into the fabric of one of France’s most storied landmarks.
But the house isn’t stopping at a runway spectacle. According to WWD, Louis Vuitton is funding an ambitious lighting project to bathe the facades of Avignon’s architectural gems—including the Palais des Papes, the cathedral, the Petit Palais, and the Hôtel des Monnaies—in a radiant glow. This initiative underscores the brand’s commitment to cultural stewardship, transforming the city into a luminous canvas that celebrates its heritage. It’s a move that elevates Louis Vuitton beyond fashion, positioning it as a patron of art and community.
This Cruise 2026 show marks Louis Vuitton’s first return to France for a Cruise collection since the unforgettable 2021 presentation in Paris. In recent years, **Ghesquière