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Noah, the New York-based streetwear brand, has once again partnered with the iconic British heritage brand Barbour for a Spring/Summer 2025 capsule collection, solidifying their ongoing collaborative relationship. This collection builds upon the mutual admiration between the two brands, expressed by Noah’s founder, Brendon Babenzien, who emphasizes Barbour’s timeless practicality and enduring presence in their design inspiration.
“For us, Barbour has always been a brand we’ve loved. It’s been part of our landscape for as long as we can remember, a staple in the best possible way. It endures because it’s so good you can’t leave it. It’s that practical and timeless.”
- Brendon Babenzien, Founder of Noah
The core concept of this collaboration is to extend the functionality and appeal of Barbour’s classic outerwear into warmer seasons. This is achieved through the use of lighter materials, refreshed color palettes, and silhouettes tailored for summer wear. The collection highlights the Wading jacket, a Noah exclusive, which reimagines Barbour’s classic Spey jacket with an extended length for enhanced versatility and coverage. It’s available in three distinct colors: black, brown, and a refreshing mint.
Beyond the Wading jacket, the collection features a range of complementary pieces, including a classic Bedale jacket in a vibrant Madras pattern, a comfortable crewneck, a hoodie, and two graphic t-shirts. This diverse offering caters to a broad audience, maintaining the balance between Barbour’s traditional craftsmanship and Noah’s contemporary streetwear aesthetic.
The lookbook for this collection underscores the personal connection between Noah and its community. Instead of relying on professional models, the brand chose to feature friends and family, reflecting their ongoing inspiration from their immediate surroundings. This intimate approach reinforces the authenticity of the collaboration and highlights the practical, everyday wearability of the garments.
In essence, the Noah x Barbour Spring/Summer 2025 collection successfully marries the heritage of Barbour with the modern sensibilities of Noah, offering a range of versatile and stylish pieces perfect for the warmer months. The collection is now available for purchase on the Noah website, providing a tangible opportunity to experience the fusion of two distinct yet complementary design philosophies.
Photos: Noah / Barbour