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OVERSTANDARD – Culture & Creativity
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Highgrove

    FASHION

    Burberry and Highgrove in Bloom

    by OVERSTANDARD May 15, 2025
    written by OVERSTANDARD
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    In a quiet yet evocative gesture, Burberry unveils a new capsule collection that roots itself in the organic poetry of Highgrove Gardens—the private botanical haven of King Charles III and Queen Camilla. Conceived under the creative direction of Daniel Lee and in collaboration with The King’s Foundation, the project finds a unique rhythm where fashion, ecology, and heritage harmonize.

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    At its centre is British artist Helen Bullock, whose expressive illustrations breathe life into 28 limited-edition pieces. Her drawings—more like botanical improvisations than fixed motifs—translate the sensuality of poppies, cosmos, and pergolas into tactile forms. The garments are rendered in certified wool, organic silk, and cotton, materials chosen not just for their feel, but for their environmental resonance.

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    Photographed by Camille Summers-Valli, the accompanying campaign blurs the boundary between portraiture and narrative, featuring actor-ambassadors Elizabeth McGovern, Laura Carmichael, and Sopé Dìrísù. These are not just faces, but presences—figures who inhabit the clothes like characters in a pastoral reverie.

    This is not fashion chasing spectacle. It’s a study in quiet symbolism—an experiment in sartorial storytelling, where every thread and petal nods to something deeper: the rituals of the garden, the gesture of drawing, the memory of a season. In a world of speed, this collaboration lingers—inviting us to look closer.

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    Photos:  Camille Summers-Valli

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    May 15, 2025 0 comment
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  • ART & DESIGNFASHION

    Burberry x Highgrove Unveils New Scarf Collection Inspired by King Charles’ Gardens

    by OVERSTANDARD November 17, 2023
    November 17, 2023
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Recent Posts

  • In Conversation with Willehad Eilers on His New Book, Sex Master
  • Comme des Garçons Brings Yukio Nakagawa’s Radical, Rotting Florals to Dover Street Market Paris
  • Chitose Abe Dissects American Workwear for the Latest Levi’s x sacai Drop
  • Stone Island Turns Selfridges Into a Holy Temple of Vintage Archive Culture
  • Miles Greenberg Enters the Canon of Black Representation Alongside Kerry James Marshall

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OVERSTANDARD – Culture & Creativity
  • FASHION
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