Kendrick Lamar has been named the new ambassador for Chanel, serving as the face of the brand’s prestigious eyewear line. This appointment marks one of the first significant initiatives under Matthieu Blazy, Chanel’s newly appointed creative director, signaling an exciting evolution for the iconic fashion house.
The partnership between Lamar and Chanel traces its roots to the Met Gala 2023, where the acclaimed rapper made a striking appearance in a custom bomber jacket designed by Virginie Viard, Chanel’s former creative director. Since that pivotal moment, their collaboration has flourished, culminating in Lamar’s collaboration with Dave Free, his creative partner at pgLang, to design the set for Chanel’s haute couture show in January of the previous year. This project underscored Lamar’s ability to transcend music and contribute meaningfully to the world of high fashion.
The debut campaign for this partnership, captured by renowned photographer Karim Sadli, is set to be unveiled in its entirety next week. This collaboration represents a dynamic fusion of music, fashion, and cultural influence, positioning Kendrick Lamar and Chanel at the forefront of innovative storytelling in luxury fashion. Stay tuned for what promises to be a landmark moment.
Photos: Karim Sadli