Balenciaga’s latest campaign, photographed by Stef Mitchell, features Agel, Liz, and Abdou posing with a Lamborghini Revuelto, capturing a moment where high fashion collides with motorsport fantasy. The visuals lean heavily into a 90s racing aesthetic, showcasing oversized bomber jackets, leather, and bold graphic prints of the new Lamborghini Temerario, styled like concert merch you’d expect from Duki or Travis Scott.
Originally revealed during the FW25 fashion show, the collection is now available and includes everything from ready-to-wear, bags, and jewelry, to an overload of merchandise—more than a typical Formula 1 team. But instead of luxury monograms, the iconic Lamborghini bull dominates the branding, signaling Balenciaga’s full-throttle entry into the auto world.
Key pieces include T-shirts resembling pit crew uniforms, leather jackets that channel Need for Speed Undergroundvibes, and the classic Hourglass bag, now reimagined with a Lamborghini shield—evoking luxury car keychains. There’s even a standout piece: the “Dashboard” clutch, modeled after the Temerario key fob, poking fun at the idea of losing your keys being passé.
But this is more than just fashion. The collaboration expands into a full sensory takeover. In flagship stores in Paris (Rue Saint-Honoré), London (Sloane Street), and Shanghai (Taikoo Hui), visitors will find Vesaro driving simulators, sculptures by Yngve Holen made from car parts as part of a special Art in Stores edition, and an augmented reality experience using Apple Vision Pro that lets you explore the Temerario virtually—though you’re probably not getting the keys anytime soon. The vibe? Pure tech fetishism, unapologetically turbo-couture.
To explore the collection, head over to balenciaga.com.
Photos: Stef Mitchell / Balenciaga