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OVERSTANDARD – Culture & Creativity
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Lavenham

    FASHION

    YMC x Lavenham FW24

    by OVERSTANDARD October 10, 2024
    written by OVERSTANDARD

    YMC and Lavenham have joined forces to create a modern take on classic quilted jackets. Crafted in Suffolk from sustainable recycled polyester, these pieces blend traditional details with a utilitarian edge.

    The Bros Bomber Jacket channels vintage military style with its ribbed collar, cuffs, and waistband. The iconic oval quilting pattern is complemented by YMC’s signature roomy pockets. For women, the Heath Bomber offers a shorter, collared silhouette with a hidden corduroy detail that adds a touch of luxury. Adjustable drawstrings at the waistband provide a customizable fit.

    YMC’s creative director, Sage Toda-Nation, captured the campaign’s essence during a February shoot in Tokyo. The jackets are now available exclusively online through YMC and Lavenham.

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    A post shared by YMC – You Must Create (@ymclondon)

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    A post shared by YMC – You Must Create (@ymclondon)

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    A post shared by YMC – You Must Create (@ymclondon)

    Photos: YMC / Lavenham / Sage Toda-Nation

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    October 10, 2024 0 comment
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  • FASHION

    Noah x Lavenham FW23

    by OVERSTANDARD October 11, 2023
    October 11, 2023
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  • FASHION

    Noah x Lavenham

    by OVERSTANDARD March 7, 2023
    March 7, 2023
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Recent Posts

  • Acne Studios Resurrects New Romantic Decadence Through Lacquered, Torn Denim
  • Stone Island Turns its Radical Textile Lab Loose on Denim
  • The North Face rRclaims the Raw, High-Alpine DNA of the Iconic Nuptse for FW26
  • Frieze Stakes its Claim on the Gulf with the Launch of Frieze Abu Dhabi
  • In Conversation with Willehad Eilers on His New Book, Sex Master

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OVERSTANDARD – Culture & Creativity
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