LOEWE continues to push the boundaries of creative collaboration, this time partnering with On to introduce their latest sneaker innovation, the Cloudtilt. This lifestyle model stands out thanks to its meticulously designed computer-generated midsole, which provides an unprecedented level of lightweight cushioning known as CloudTec Phase. It’s not just about comfort; it’s about precision, achieved through Finite Element Analysis software that replicates the stresses experienced by the legs and feet during walking, ensuring enduring comfort even during extended periods of standing.
The sneaker boasts a knitted, sock-like construction with quick laces and prominent LOEWE x ON co-branding as a mark of their exclusive collaboration. Impressively, the upper is crafted from 99% recycled polyester, and the EVA foam sole reduces the reliance on rubber, aligning with the fashion house’s commitment to sustainability.
The Cloudtilt comes in two versions, each offering an array of captivating colors. For men, the initial release, known as “Drop 1,” is set for October 12th and will be available in a palette featuring white, black, lime green, khaki, and navy blue. Women’s models will encompass a range of shades, including white, black, lime green, purple pink, and navy blue. Additional colors, like wild pink, slate grey, and beetroot red, are slated for a January 2024 launch.
Explore the visual campaign, artfully captured by Thibaut Grevet and featuring an ensemble cast including Yonghon Huh, Roy Kaneza, Stefan Crainic, Hortense de Gromard, Cindy Dos Reis, Liu Hong and Amina Al Qubaisi, in the slides below.
Photos: Thibaut Grevet