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Captured through the idiosyncratic lens of Rosie Marks, the latest collaborative chapter unites boundary-pushing performance footwear with avant-garde luminaries Joan Jonas, Martine Syms, and Tarek Atoui.
When Spanish luxury house LOEWE first joined forces with Swiss running innovator On, it broke the mold of conventional sportswear crossovers by grounding high-fashion craftsmanship in alpine utility. Returning for Fall/Winter 2026, the dynamic duo is back to expand that dialogue, exploring movement as the ultimate catalyst for creative expression.
Lensed and directed by visual artist Rosie Marks, the campaign casts visionary creators Joan Jonas, Martine Syms, and Tarek Atoui across raw natural and urban landscapes, framing physical movement as the driving engine of their artistic practices.
The collection introduces two striking footwear silhouettes: the Cloudsolo Hiker, which reinterprets rugged hiking boots with aggressive traction pods and On’s signature Cloud heel, and the Cloudtilt Cosmic, boasting a sleek, futuristic profile driven by advanced CloudTec® Phase cushioning. Complementing the footwear is an array of weather-ready parkas, technical shell jackets, cargo trousers, and refined knitwear that translates outdoor utility into pure luxury-streetwear vocabulary.
