UNDERCOVER Celebrates 35 Years with Levi’s Collaboration and Paris Fashion Week Show

by OVERSTANDARD
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Japanese streetwear powerhouse UNDERCOVER is marking its 35th anniversary with a series of exciting initiatives.

A key highlight is a new collaborative collection with Levi’s, set to launch on January 18th. This partnership reimagines the iconic Levi’s trucker jacket with a distinctive UNDERCOVER twist, drawing inspiration from the brand’s 1998 Autumn/Winter collection. Expect to see unique design details like detachable zippers, reflecting UNDERCOVER’s signature blend of rebellious aesthetics and high-fashion sensibilities.

Further solidifying its presence on the global fashion stage, UNDERCOVER will present a new women’s runway collection during Paris Fashion Week in March 2025. This highly anticipated show promises to showcase the brand’s latest creative vision and further solidify its position as a leader in contemporary fashion.

Adding to the excitement, the Levi’s x UNDERCOVER campaign features the legendary Flea, bassist of the Red Hot Chili Peppers. This high-profile collaboration adds a touch of rock and roll to the collection and underscores UNDERCOVER’s ability to seamlessly blend fashion with music and culture.

This 35th-anniversary celebration demonstrates UNDERCOVER’s continued commitment to pushing creative boundaries and solidifying its legacy as a leading force in the world of streetwear and contemporary fashion.

Photos: UNDERCOVER

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