According to rumors, the Kanye West brand YEEZY wants to create a cosmetic brand.
Kanye’s new company will cover a wide range of beauty products, including makeup, false eyelashes, face masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, and perfumes. , as well as toothpaste, deodorant, air fresheners and pillows with aromatherapy.
His turn towards cosmetics has been a long time coming.
In 2017, he made a similar app under his Donda brand (named after her mother), but the plan never came to fruition.
Also after witnessing the huge success of the KKW Beauty line by Kim Kardashian and Kylie Jenner’s Kylie Cosmetics, Kannye does not want to be left behind.
Stay tuned for more updates.