SCANNER
Christian Michael Filardo, Photography, Spirituality, and the World
Glenn Martens’ Margiela Artisanal Debut
Justin Bieber Launches SKYLRK: A Bold New Chapter in Fashion and Music
Stone Island Pre-Delivery AW ‘025/’026: Heritage Rewired
Seeing Through the Hands: A Conversation with Elise Brand
Demna’s Final Bow at Balenciaga
Heron Preston Reclaims His Brand, Marking a New Independent Chapter
Sterling Ruby Brings ‘DOUBLE CANDLE’ to Le Corbusier’s Cité Radieuse
MSCHF’s ‘King Solomon’s Baby’ Turns Art Ownership into a Game of Trust
Clipse x Carhartt WIP Capsule Amplifies ‘Let God Sort Em Out’ Energy
OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
  • FASHION
  • ART & DESIGN
  • INNERVIEWS
  • ARTICLES
  • PHOTOGRAPHY
Tag:

yeezy

    CULTUREFASHION

    Gosha Rubchinskiy is Named Creative Director of YEEZY

    by OVERSTANDARD December 20, 2023
    written by OVERSTANDARD

    Having maintained anonymity since the closure of his namesake brand in 2018, Gosha Rubchinskiy has emerged as the creative director of Kanye West’s label in a surprising twist.

    Kanye West, through his X account, announced the appointment of Gosha Rubchinskiy as the head of design for Yeezy. This decision, signaling a significant shift in the creative trajectory of the brand, was termed a “milestone in the history of design” by West himself, a surprising revelation considering his usual secrecy surrounding the brand’s internal workings.

    https://t.co/3bToWVG5N7 pic.twitter.com/MyYI8fbAMf

    — ye (@kanyewest) December 13, 2023

    Gosha Rubchinskiy’s inclusion in the Yeezy team was met with immediate astonishment. Renowned for his post-Soviet aesthetic and past collaborations with major brands, his addition marks a notable change for Yeezy.

    Rubchinskiy’s controversial track record, particularly in relation to collaborations with Adidas and criticism tied to Russian President Vladimir Putin, has been widely publicized. Therefore, the news of his association with Yeezy is received with some predictability.

    The historical connection between West and Rubchinskiy extends beyond Yeezy to their previous affiliations with Adidas. Both designers had tumultuous relationships with the sportswear giant, marked by individual controversies. While Adidas suspended its collaboration with Rubchinskiy in 2018 due to controversies, West faced his own share of criticisms, including anti-Semitic statements in 2022 and allegations of inappropriate behavior. The recent decision by Adidas to terminate the Yeezy line is expected to have a substantial financial impact on West’s brand, estimated at €1.2 billion for the 2023 fiscal year.

    It also appears that Rubchinskiy, as indicated by his Instagram posts, is involved in the creative direction of everything related to Kanye’s new album, Vultures. This aligns with Kanye’s tradition of entrusting big names from the fashion industry, reminiscent of his collaborations with Virgil Abloh and Riccardo Tisci at various points in his career. This tradition now seems to be evolving towards a post-Soviet aesthetic, in line with the influence of the Gvasalia brothers, currently inspiring the rapper.

    View this post on Instagram

    A post shared by ГОША РУБЧИНСКИЙ (@gosharubchinskiy)

    View this post on Instagram

    A post shared by ГОША РУБЧИНСКИЙ (@gosharubchinskiy)

    Share this:

    • Tweet
    • Telegram
    • WhatsApp
    • More
    • Print
    • Reddit
    December 20, 2023 0 comment
    0 FacebookTwitterEmail
  • FASHION

    YEEZY x GAP Presents First Drop

    by OVERSTANDARD June 9, 2021
    June 9, 2021
    0 FacebookTwitterEmail
  • FASHION

    Sotheby’s Auctioning Kanye West’s “Grammy-Worn” Nike Air Yeezy Sample From 2008 for $1M+

    by OVERSTANDARD April 13, 2021
    April 13, 2021
    0 FacebookTwitterEmail
  • FASHION

    Kanye West x GAP

    by OVERSTANDARD March 9, 2021
    March 9, 2021
    0 FacebookTwitterEmail
  • FASHION

    The Yeezy Spring / Summer 2021 Release Schedule

    by OVERSTANDARD March 4, 2021
    March 4, 2021
    0 FacebookTwitterEmail
  • FASHION

    adidas Yeezy 1050 GORE-TEX

    by OVERSTANDARD September 21, 2020
    September 21, 2020
    0 FacebookTwitterEmail
  • FASHION

    First Look at the adidas YEEZY 451

    by OVERSTANDARD July 27, 2020
    July 27, 2020
    0 FacebookTwitterEmail
  • FASHION

    Mowalowa is New Design Director of YEEZY / GAP

    by OVERSTANDARD June 27, 2020
    June 27, 2020
    0 FacebookTwitterEmail
  • CULTUREFASHION

    YEEZY Announces a New Brand of Cosmetics

    by OVERSTANDARD June 15, 2020
    June 15, 2020
    0 FacebookTwitterEmail
  • FASHION

    Never Seen Before YEEZY BOOST 350 V2’s

    by Rubén Palma May 20, 2020
    May 20, 2020
    0 FacebookTwitterEmail
Newer Posts
Older Posts

SIGN UP FOR OUR NEWSLETTER

Categories

  • ART & DESIGN
  • ARTICLES
  • CINE
  • CULTURE
  • FASHION
  • FEATURED
  • GAMING
  • INNERVIEWS
  • LIFESTYLE
  • MUSIC
  • NFTs
  • PHOTOGRAPHY
  • SPORTS
  • TECH
  • TOYS

Categories

  • ART & DESIGN (619)
  • ARTICLES (25)
  • CINE (171)
  • CULTURE (213)
  • FASHION (1,795)
  • FEATURED (1)
  • GAMING (57)
  • INNERVIEWS (330)
  • LIFESTYLE (94)
  • MUSIC (89)
  • NFTs (102)
  • PHOTOGRAPHY (35)
  • SPORTS (33)
  • TECH (107)
  • TOYS (118)

Recent Posts

  • Christian Michael Filardo, Photography, Spirituality, and the World
  • Glenn Martens’ Margiela Artisanal Debut
  • Justin Bieber Launches SKYLRK: A Bold New Chapter in Fashion and Music
  • Stone Island Pre-Delivery AW ‘025/’026: Heritage Rewired
  • Seeing Through the Hands: A Conversation with Elise Brand

© OVERSTANDARD

OVERSTANDARD – Culture & Creativity
  • FASHION
  • ART & DESIGN
  • INNERVIEWS
  • ARTICLES
  • PHOTOGRAPHY