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Drawing inspiration from dark skies, raw textures, and heavy Montreal concrete, the streetwear stalwart delivers an uncompromising winter wardrobe built on moody layering.
When sunlight gives way to persistent gray skies, most brands retreat into predictable winter basics. Pleasures, however,leans entirely into the gloom. For its Holiday 2026 rollout—appropriately titled Ciel Couvert (French for “overcast sky”)—the label translates the damp, moody atmosphere of cold-weather days into a comprehensive study of winter texture and tone.
Photographed on location in Montreal by Aime-Elle with art direction by Nikki Nixon, the campaign weaponizes the city’s harsh architecture and industrial surfaces as a backdrop. The collection itself rejects loud gimmicks in favor of heavy-gauge knits, structural outerwear, distressed denim, and tactical accessories, all unified by a somber palette of dark neutrals and deep, overcast tones.
