adidas Sells Reebok for $2.5 Billion to Authentic Brands Group

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Reebok was purchased by adidas back in 2006, for $ 3.6 billion. Now, 15 years later and at a time when companies have to make vital decisions that allow them to grow, the German giant has decided to sell it to Autenthic Brands Group Inc. for $ 2.5 billion.

“It is an honor to have the confidence to carry the Reebok legacy forward (…) This is an important milestone for ABG, and we are committed to preserving the integrity, innovation and values of Reebok. We look forward to working closely with the Reebok team to support the brand’s success, ”says Jamie Salter, ABG Founder, President and CEO.

– Jamie Salter, ABG Founder, President and CEO.

Photo: Reebok

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