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For Fall/Winter 2025, Aimé Leon Dore turns its lens inward, celebrating the place that shaped its identity: Queens, New York. The campaign, titled “The World’s Borough,” moves beyond traditional fashion imagery, presenting a portrait of community, heritage, and everyday style through the faces of the brand’s own Family & Friends.
Rooted in authenticity, the project pays homage to Queens’ unparalleled diversity — a borough home to residents from over 120 countries and speakers of more than 135 languages. Rather than focusing on product or trend, Aimé Leon Dore uses this lookbook as an act of storytelling, reflecting the cultural intersections that give both the brand and the city their distinct rhythm.
Shot with the understated intimacy that defines the label’s visual language, The World’s Borough feels like a love letter to local life — to corner stores, playgrounds, and quiet streets where global identities coexist effortlessly. In the brand’s words, “Queens is not only our home, but a constant source of inspiration.” Each portrait captures that spirit — a visual conversation between fashion and belonging, where diversity isn’t an idea but a lived reality.
Through this campaign, Aimé Leon Dore reaffirms its place as a bridge between New York street culture and global heritage, reminding us that style, at its best, is simply a reflection of community.
