Marking the 50th anniversary of one of its most iconic design signatures, Intrecciato — a distinctive leather braiding technique crafted by its artisans — Bottega Veneta launches a powerful new campaign that reimagines this technique as a universal language of craftsmanship and connection.
Shot by acclaimed photographer Jack Davison, the campaign focuses on the power of the hands — their gestures, precision, and expression — as a symbol of cultural unity, collaboration, and enduring artisanal excellence. A cast of influential artists and creatives, including Tyler, the Creator, Julianne Moore, Zadie Smith, Dave Free, and Jack Antonoff, lend their presence to this visually arresting tribute to shared expertise and creative dialogue.
Extending the narrative, Bottega Veneta will release a book in December titled 50 Gestures — a visual dictionarycapturing the brand’s DNA. It’s a heartfelt homage to Italian tradition, presented through a modern lens of tactile symbolism and collective artistry.
Photos: Bottega Veneta