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Awake NY presents its Fall/Winter 2025 collection, a tribute to New York City’s relentless energy. The range fuses urban grit with refined silhouettes, creating graphic-heavy statements that embody the city’s spirit of resilience while balancing attitude and polish.
The lineup spotlights both craftsmanship and wearability, featuring standout pieces like Skeleton Vanson leather jackets, track jackets, plaid flannels, Realtree camo sweatpants, and an ombré mohair knit sweater, alongside a reimagined All Star football jersey. With a free hand in fabric experimentation, the brand layers buttery leather, cozy knits, and technical cottons, staying rooted in its streetwear DNA while pushing into elevated territory.
Shot in-studio with members of the brand’s creative circle, the lookbook emphasizes movement, versatility, and storytelling, as models inhabit a series of bold prints, tailored cuts, and statement outerwear.
The FW25 collection drops on September 11, 2025, available at Awake NY’s Orchard Street flagship and online store.
Ph. Angelo Baque