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OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
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Awake NY

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    Awake NY Marshall Acton III

    by OVERSTANDARD February 7, 2025
    written by OVERSTANDARD

    The collaboration between Awake NY and Marshall for a limited-edition Acton III speaker is more than just a product launch; it’s a celebration of New York City’s vibrant cultural landscape. This partnership brings together the streetwear sensibilities of Awake NY with Marshall’s iconic audio heritage, resulting in a speaker that’s as stylish as it is sonically impressive.

    The design of the limited-edition Acton III is a testament to this fusion. While retaining the classic retro aesthetic that defines Marshall speakers, Awake NY introduces its signature touch through distinctive details. A checkered pattern adorns the leather casing, adding a touch of urban flair, while blue accents on the control panel provide a subtle yet striking contrast. The speaker proudly displays the combined branding of the two collaborators, with Marshall’s classic 3D metal logo overlaid with the Awake NY logo, symbolizing the synergy of the partnership.

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    A post shared by @marshallheadphones

    Beyond its aesthetic appeal, the Acton III boasts impressive technical capabilities. Bluetooth 5.2 connectivity ensures seamless wireless streaming, while a 3.5mm analog input offers versatility for wired connections. Marshall’s Built-in Dynamic Loudness technology guarantees balanced audio output at any volume, delivering a rich and immersive listening experience.

    This collaboration is further amplified by an intergenerational campaign that highlights the intersection of art, design, and community within New York City. The campaign serves as a backdrop to the speaker’s release, emphasizing its connection to the city’s cultural heart and underscoring the values shared by both Awake NY and Marshall.

    The Awake NY x Marshall Acton III speaker is a collector’s item that speaks to a discerning audience. It’s a statement piece that blends seamlessly into contemporary urban spaces, appealing to those who appreciate both high-quality audio and thoughtful design. The speaker’s limited availability adds to its allure, making it a coveted item for fans of both brands and enthusiasts of New York City culture. This collaboration is a testament to the power of creative partnerships, demonstrating how brands can come together to create something that resonates on a deeper level than just a product.

    Photos: Awake NY

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