Share this
Tracing the legendary Ebisu Minami address from a traditional Japanese home to a repurposed industrial electrical factory, the conceptual house honors over two decades of subcultural subversion in Japan.
Continuing its deep dive into the internal mechanics of the house, Maison Margiela is turning the page to Tokyo for the latest installment of Maison Margiela/folders. Launched earlier this year to expose the raw documents, research, and design philosophies underpinning the brand, the ongoing project now zooms in on 2-8-13 Ebisu Minami—the historic Tokyo location that has anchored Margiela’s distinct retail blueprint for more than twenty years.
From its original incarnation inside a traditional Japanese residence to its eventual migration into a defunct electrical products factory, the Ebisu storefront remains a testament to the house’s foundational obsession with ghost spaces,industrial repurposing, and radical community integration.
The new chapter comes to life through archival imagery, local Tabi collector lore, and oral histories from longtime team members. Releasing on November 5 alongside a limited-edition zine distributed across Ebisu and an interactive installation developed with artist Mio Suzuki, the drop proves that Margiela’s avant-garde mythology is built as much on geography as it is on garments.
