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Embarking on an innovative venture, Roc Nation, the boundary-defying entertainment enterprise birthed by the visionary Jay-Z, has forged a dynamic partnership with Moncler. In this groundbreaking collaboration, the collective prowess of talents such as Rihanna, Lil Uzi Vert, and Westside Gunn, converges to give birth to an avant-garde collection.
Dubbed ‘The Art of All,’ this distinctive assortment comprises a myriad of outerwear masterpieces. Crafted under the creative guidance of the iconic rapper himself, the collection is not just a fusion of fabrics and designs; it encapsulates a profound ethos. Accompanying this sartorial symphony is a manifesto that echoes the essence of the collection, while a visually captivating video, skillfully directed by the artistic duo Páraic and Kevin McGloughlin from Ireland, intertwines urban landscapes captured in the vibrant heartbeat of New York City with the raw beauty of nature.
This cinematic exploration delves into the concept that brilliance, akin to Moncler’s Genius collections, permeates every corner of existence. ‘The Art of All’ unveils a narrative where genius knows no bounds, manifesting itself in the seamless blend of urban grit and the untamed essence of the great outdoors.
Photos: Roc Nation / Moncler