Shot by Gabriel Moses, the luxury outerwear titan’s new campaign spans decades of cultural subversion, honoring archival outerwear legends through the lens of three unstoppable icons.
For its Spring/Summer 2027 showcase in Paris, Moncler kept returning to a single defining concept: Re/Icons. Rather than inventing trends out of thin air, the brand is looking inward—revisiting the heavyweight outerwear masterpieces that built its legacy, such as the Himalaya, Karakorum, and Verone jackets, and filtering them through a contemporary aesthetic lens with fresh colorways and modern detailing.
Now, Moncler is translating that spirit of timeless lineage beyond the garments themselves by enlisting three legendary women who have spent decades rewriting the rules of music, fashion, and culture.
Lensed by visionary photographer and director Gabriel Moses, the Re/Icons campaign bridges eras, capturing the fearless individualism that binds three distinct generations of trailblazers. By pairing these cultural titans with jackets that have weathered decades of changing fashion landscapes, Moncler proves that true style doesn’t age—it only accumulates power.
