Nike Starts Selling Used Sneakers With “Nike Refurbished”

by OVERSTANDARD
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In a move signaling their commitment to sustainability, the sports brand has embarked on a journey to offer pre-owned sneakers through their e-commerce platform. This strategic step is a significant expansion of their ‘Nike Refurbished’ program.

What commenced as a localized experiment within a handful of brand stores has now transformed into a global phenomenon with the introduction of pre-owned sneakers through online channels. This endeavor encourages the return, exchange, or purchase of footwear displaying minor imperfections, all in the pursuit of sustainability and granting these shoes a fresh lease on life. Prior to their classification based on their condition—whether they are pristine, gently used, or feature slight imperfections—each pair undergoes meticulous conditioning and cleansing under the expertise of Nike’s skilled team.

Within the realm of ‘Nike Refurbished,’ an array of options awaits, spanning from high-performance athletic footwear to more laid-back styles designed for both men and women. These sustainable selections come with enticing discounts, often slashing prices by up to 50% off their original retail tags. Explore the myriad possibilities by visiting nike.com, where you can unearth all the pertinent details.

Photos: Nike

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