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OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
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    FASHION

    Matthew M Williams Designs New Running Shoe for Nike

    by OVERSTANDARD May 7, 2024
    written by OVERSTANDARD

    The visionary designer Matthew M. Williams, founder of 1017 ALYX 9SM brand, is forging a deeper path with Nike. Hot on the heels of a yoga collection that dropped just a few months ago, their latest team-up brings innovation to the world of treadmills with the Nike Zoom MMW 6 TRD Run.

    This shoe boasts a bold profile, heads turning with the inclusion of cutting-edge carbon fiber plates. Comfort takes center stage as well, thanks to the debut of Nike React foam in the midsole, which promises a smooth ride whether you’re pounding the pavement or putting in miles on the machine. The upper is crafted from Flyknit material, a marvel of modern engineering that delivers unparalleled breathability and support without sacrificing a comfortable fit. The color palette stays true to the understated elegance we saw in the campaign photos of the previous collaboration, with a choice of sleek grey or sophisticated black.

    The new Nike Zoom MMW 6 TRD Run will be released on May 9, on the 1017 ALYX 9SM website.

    View this post on Instagram

    A post shared by 1017 ALYX 9SM (@alyxstudio)

    View this post on Instagram

    A post shared by 1017 ALYX 9SM (@alyxstudio)

    Photos: 1017 ALYX 9SM / Nike

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  • FASHION

    Nike x Patta Running Team Unveils New Collaborative Collection

    by OVERSTANDARD April 16, 2024
    April 16, 2024
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  • FASHION

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    by OVERSTANDARD February 20, 2024
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  • FASHION

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    by OVERSTANDARD January 9, 2024
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    by OVERSTANDARD December 6, 2023
    December 6, 2023
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    by OVERSTANDARD November 4, 2023
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    by OVERSTANDARD October 11, 2023
    October 11, 2023
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  • CULTUREFASHION

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    by OVERSTANDARD September 24, 2023
    September 24, 2023
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  • FASHION

    A-COLD-WALL* x Nike TN98

    by OVERSTANDARD September 12, 2023
    September 12, 2023
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  • FASHION

    Nocta x Nike Glide Arrives in 6 New Colorways

    by OVERSTANDARD July 12, 2023
    July 12, 2023
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