Kith founder Ronnie Fieg has been named the first ever creative director for the legendary basketball organization the “New York Knicks“, which was announced via Instagram, and for the a “Kith Night” was held at the Madison Square Garden for the occasion.
“The opportunity arose with the design of the City Edition kits and the growing relationship between me and his marketing team. I think they saw the passion I have for the team and wanted to turn what we’ve been doing with Kith into something more. Long conversations about what the Knicks mean to the league and the world helped shape the opportunity to do really special things.”
