Samsøe Samsøe x GORE-TEX Launches Third Drop

by OVERSTANDARD

Copenhagen-based brand Samsøe Samsøe has released the third drop of its GORE-TEX collection with a 3D campaign.

The campaign has been led by digital artist Yilmaz Zen, who has worked for companies such as Balenciaga, Nike, and Gentle Monster. It reflects in different settings the wind and water resistant capacity of the coats and accessories of the collection divided into two lines: GORE-TEX INFINIUMTM and GORE-TEXTM.

“This time, we wanted to focus more on the technical aspects of the qualities of GORE-TEXTM and highlight the functionality and convenience of the products in an animated 3D environment. With this campaign, our goal is to create a story in digital format and in a new and futuristic way that captures the attention of viewers. We believe that it is very much in line with the times in which we live ”.

– Sofie Niebuhr, Head of PR and Marketing at Samsøe Samsøe

The Samsøe Samsøe x GORE-TEX collection is available now, on the Samsøe Samsøe website.

Photos: Samsøe Samsøe

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