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Few brands have shaped the language of modern streetwear as naturally as Stüssy. With its Holiday 2025 collection, the Californian label continues to evolve without abandoning its quiet confidence—proving once again that true influence doesn’t need to shout. The new season embodies texture, familiarity, and freedom, offering clothes made for everyday movement but rooted in the slow rhythm of the West Coast.
The campaign, photographed by Antosh Cimoszko and styled by Landon Ebeling, distills this ethos into a series of warm, uncontrived images. Faces like Hugo, Jim, Diego, Ty, Noah, Luisa, and Liv.e appear less as models than as extensions of a community, representing Stüssy’s ongoing dialogue between generations, subcultures, and authenticity. Their presence captures the ease of real life—a sense of people simply existing in clothes that fit both indoors and outdoors, from urban neighborhoods to sun-drenched coastlines.
The garments themselves balance comfort and craft. Sport-striped knitwear, quilted outerwear, and leather and suede jackets coexist with fluid silhouettes and functional detailing, echoing workwear traditions and the free-spirited legacy of surf and skate culture. Yet there’s also a quiet refinement—a sense of utilitarian luxury that speaks to how Stüssy’s influence has matured while keeping its pulse on the street.
In a world obsessed with reinvention, Stüssy’s genius lies in consistency—in making clothing that feels both timeless and lived-in, universal yet undeniably Californian. The Holiday 2025 collection drops on October 17 at 10 a.m. via stussy.com and select retailers worldwide, carrying forward a legacy built on community, simplicity, and effortless cool.
