Bottega Veneta, has unveiled its Summer 2024 collection, skillfully captured through the lens of photographer Alec Soth. Departing from its usual Italian backdrop, the fashion house immerses the new campaign in the vibrant landscapes of Tokyo.
“An Odyssey: a journey that is free and hopeful. Parks are places of freedom, joy, experimentation, and discovery. They are sites where you can invent your own adventures, take risks, and experience yourself in different ways,”– Matthieu Blazy, creative director of Bottega Veneta,
This collection serves as a testament to global inspiration, weaving together influences from diverse corners of the world. Matthieu Blazy extends an invitation to savor the pleasure of dressing and unleashing the imagination. The assortment features an array of garments, such as intricately knitted swimwear, playful fringed coats, and whimsical pom-pom dresses. This creative fusion reflects Bottega Veneta’s commitment to pushing boundaries and exploring the endless possibilities within the realm of fashion.
Photos: Bottega Veneta / Alec Soth