The iconic cognac brand, Hennessy, is about to open up a café for 11 lucky members, who have purchased one of the 11 exclusive NFTs from the collection, which are priced at around $450. The café, named Café 11, will be opened at Art Basel Miami 2022, which will take place in December. To make this possible, Hennessy has partnered with NFT creators Friends with Benefits.
The luxury cognac brand has stated that with Café 11, they want to connect their rich 250 years of history with the modern digital world. On its website, the brand explains that Café 11 members will have access to a bold new take on café society, inspired by 1920s Paris.