Casablanca has always understood travel as more than movement. In the brand’s world, a journey becomes a mood, a memory, a postcard, a film still, and a fantasy of escape dressed in silk, colour, and perfect light.
For Fall/Winter 2026, the house continues its exploration of Egypt with a new campaign shot on location in Cairo. Titled Carnet De Voyage, the project shifts away from pure mythology and into something more intimate: a personal travel diary following a young visitor as she moves through the city’s layered streets, social rhythms, contrasts, and everyday scenes.
Shot by Theo Liu, who previously worked with Casablanca in Japan, the campaign brings a more documentary-leaning sensibility to the brand’s polished escapism. The images favour spontaneity, imperfection, and closeness, drifting through shared meals, passing encounters, street life, and cinematic compositions that make Cairo feel both real and dreamlike.
That balance is where the campaign finds its strength. Cairo is not treated only as monument or backdrop. Its ancient landmarks sit beside modern life, while the clothes move through the city as flashes of colour, movement, and fantasy. Casablanca’s signature gradient sets, printed silks, full-length dresses, swimwear, sportswear, and jersey pieces bring the brand’s usual sense of vibrancy into a landscape shaped by history and daily life.
The cast adds another layer to that dialogue between traveller and city. Models Youssef Rocha, Mohamed Hassan, Lulu Wood, and Rania Benchegra appear alongside locally cast Egyptian cinema talents Youssef Sharaf and Adhar Abiem, grounding the campaign in a more specific cultural texture rather than letting it float entirely in fantasy.
What makes Carnet De Voyage compelling is that it understands Casablanca’s escapism does not have to mean distance from reality. Here, fantasy happens inside the city itself: in gestures, meals, streets, light, architecture, movement, and the small surreal moments that travel often leaves behind in memory.
Founded by Charaf Tajer, Casablanca has always built its language from leisure, sport, cinema, luxury travel, and diasporic imagination. With this campaign, that language feels warmer and more human. The clothes are still polished, but the world around them is less controlled, less sealed off, more alive.
The Fall/Winter 2026 collection is available now through Casablanca’s website, its flagships in Los Angeles and Paris, and select global retailers.
Photos: Casablanca / Theo Liu