Casablanca has always treated travel less as a destination than as a fantasy system. Its world is built from movement, memory, leisure, sport, old postcards, luxury hotels, cinematic sunsets, and the feeling that escape can be worn if the clothes are beautiful enough.
For Pre-Fall 2026, the house turns its gaze toward Egypt, marking Casablanca’s first collection inspired by the country’s layered visual and cultural history. The campaign, photographed by Per Appelgren, moves through sandy terrain, glowing constellations, and the surreal rock formations of Egypt’s White Desert, creating a landscape that feels suspended somewhere between archaeology, cinema, and dream.
The references are intentionally cinematic. Casablanca draws from the romance and mystery of Death on the Nile and the mythic visual language of The Prince of Egypt, folding them into a world of dunes, monolithic structures, star-filled skies, and imagined travel. This is not Egypt as documentary. It is Egypt as mood, symbol, and visual escape.
The clothes follow that same logic. Signature silk shirts return with hand-painted artworks inspired by Egyptian landscapes, mythology, and historic ornamentation, while the brand’s monogram is reworked through patterns informed by mother-of-pearl inlays and traditional board games. Across the collection, hieroglyphic references, palm trees, tennis iconography, gradients, and a palette of emerald, terracotta, navy, and gold create a language that is ornate without losing Casablanca’s polished ease.
What makes the campaign feel distinctly Casablanca is its refusal to choose between nostalgia and artificiality. The imagery was created using a virtual production stage, blending physical set design with imagined scenery. The result is a world that looks ancient and digital at once, as if a luxury travel poster had been fed through mythology, cinema, and future-facing image technology.
Founded by Charaf Tajer, Casablanca has always balanced sportswear with fantasy, turning silk sets, relaxed tailoring, knitwear, and resort codes into something more emotionally charged than vacation dressing. Here, that language becomes more theatrical. The garments do not simply accompany the landscape. They seem to belong to its invented mythology.
PHOTO CREDIT: Courtesy of Casablanca