Gucci is committed to exploring Web3 technology as a key aspect of its long-term strategy to stay in tune with the next generation. For this, the luxury-house has revealed a multi-year partnership with Yuga Labs, the creators of popular NFT projects such as Bored Ape Yacht Club, CryptoPunks, Meebits, and 10KFT. Together, they will explore the intersection between fashion and entertainment in the Metaverse, a virtual world that is becoming increasingly important. The first order of business will take place this week in Otherside, a gamified virtual space that launched just a few months ago.
Photo: Gucci / Yuga Labs