Gucci is reclaiming its roots with the announcement of its Cruise 2026 show in Florence, set to unfold at the historic Palazzo Settimanni in the city’s artisanal Oltrarno district. This choice of venue is more than a backdrop—it’s a bold declaration of Gucci’s core principles and DNA. Since 1953, when Gucci acquired the Palazzo, it has served as an atelier, showroom, and, since 2021, the Gucci Archive—a meticulously restored temple where the brand’s past and present converge, preserving iconic pieces and inspiring future creations.
The return to Florence, where Guccio Gucci founded the brand in 1921, is a deliberate nod to its origins. The city, intertwined with Gucci through craftsmanship, art, and innovation, hosts key brand hubs like Palazzo Gucci, Gucci Osteria, Gucci Giardino, and the Art Lab. Beyond the runway, Gucci is deepening its commitment to Florence by partnering with the 2026 Estate Fiorentina festival and funding the restoration of the Parco delle Cascine, reinforcing its cultural bond with the city.
Stefano Cantino, CEO of Gucci, describes the event as a “powerful gesture,” noting that the Palazzo Settimanni is a “living space” where legacy is reimagined. Mayor Sara Funaro echoes this sentiment, calling the show an “act of prideand authenticity” that cements Florence’s place on the global fashion map. Local councilors Vicini and Bettariniemphasize the city’s creative pulse, where fashion, craftsmanship, and culture are intrinsic, positioning Gucci as a champion of Florentine identity and a magnet for international talent.
The Cruise 2026 show at Palazzo Settimanni promises to weave Gucci’s rich heritage with its forward-looking vision, celebrating a homecoming that resonates far beyond the runway.
Photos: Gucci