Helly Hansen takes a captivating journey through its remarkable 147-year legacy as it unveils the avant-garde Fall/Winter 2024 collection. In a departure from the ordinary, this collection, aligning with the distinctive ethos of the Norwegian brand, champions the convergence of technology and the utilitarian essence of clothing.
While dusting off remnants from the brand’s historical vault, Helly Hansen introduces a fresh array of garments that give tangible form to the prevailing fusion trend. This contemporary wave seamlessly merges the realms of outdoor apparel and everyday fashion, ushering in a new era of style evolution. Imagine waterproof parkas, cardigans, and modular jackets, each bearing the imprint of novel designs or born anew through reinterpretations of archival treasures. The outcome? A harmonious blend of urban chic and cutting-edge aesthetics, where the marriage of technology and innovation, gleaned from the realm of performance wear, takes center stage in each meticulously crafted piece.
Photos: Helly Hansen