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OVERSTANDARD – Culture & Creativity
OVERSTANDARD – Culture & Creativity
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    The ZX Fury fuses Legendary Models From Reebok and adidas

    by OVERSTANDARD March 24, 2021
    written by OVERSTANDARD

    Reebok has lent one of its most recognizable silhouetes, the Fury, to its big brother, adidas Originals, to release a new installment of the A-ZX series. and by merging two iconic models from both brands, the ZX Fury is born, being a celebration of cultural and aesthetic exchange. The ZX Fury mixes some of the most distinctive details of the adidas ZX 8000 model and the Reebok Instapump Fury. Designed with premium materials, the upper part of the shoe pays homage to both silhouettes, while the Instapump Fury’s The Pump inner tube replaces the traditional lacing system. Juxtaposing the DNA of both brands, the ZX Fury is executed with a color mix that combines the “Aqua” tone of the ZX 8000 and the “Citron” of the Instapump Fury. The release is completed by a pair of exclusive ZX Fury socks featuring the collaboration’s cobranding.

    Photos: adidas

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  • Elton John and David Furnish Bring Fragile Beauty to Jeu de Paume
  • Jacques Marie Mage Brings Its Icons Back Like Objects From a Private Mythology
  • Stone Island Casts Brianna Stewart in Its Ongoing Study of Community
  • Ant Hamlyn on the Optimism of the Y2K Future
  • AIR Festival Opens in Aspen With Art That Refuses to Stay Indoors

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OVERSTANDARD – Culture & Creativity
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