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Ryan Reynolds

    CULTURE

    Ryan Reynolds Sells Aviation Gin For a Huge Number

    by OVERSTANDARD August 20, 2020
    written by OVERSTANDARD

    Ryan Reynolds appeared as the owner and face of Aviation Gin in 2018, and now he has decided to sell his Gin to Diageo for a huge number, which is very impressive in such a short period of time.

    Aviation Gin

    Diageo, which owns brands such as Johnnie Walker, Guinness, Smirnoff and Captain Morgan, has in a press release unveiled the massive trade.

    Diageo acquires Aviation American Gin and the company Davos Brands, of which Ryan Reynolds is a co-owner.

    The startup is worth a payment of $ 335 million, with the potential for an additional $ 275 million over a ten-year period, based on Aviation Gins market performance. In total, this is a trade of 610 million dollars.

    Aviation American Gin is the second largest of the fastest growing gin brands in the United States, and in 2019, the brand accounted for 40% of sales of super-premium gin in the United States.

    Reynolds cashes in, but continues that affiliation with Aviation Gin as a creative capacity

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    August 20, 2020 0 comment
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